First batch fully allocated — join the waitlist now

Know
Before
They Show.

Your dog can't tell you where it hurts. The Ruff has been listening the whole time.

The Ruff wearable
$1,200
Avg. vet visit cost when pain is found late
70%
Dog pain goes undetected by owners
1 in 5
Dogs are experiencing pain right now
Join Waitlist Now
Secure early access — no payment
The Device

Meet
The Ruff.

The Ruff wearable

Worn on the collar. Reads pain, movement, heart rate, and sound — constantly, silently, precisely.

01 AI Pain Detection
Reads 5 biometric signals simultaneously. Detects pain patterns before they surface as visible symptoms — alerting you in under 15 seconds.
02 Gait Analysis
Stride symmetry tracked in real time. Asymmetry in gait is one of the earliest indicators of joint pain, injury, or neurological issues.
03 Heart Rate + HRV
Continuous cardiac monitoring. Elevated HR and reduced HRV are reliable stress and pain markers — tracked against your dog's personal baseline.
04 Vocalization Analysis
Detects whimpering, yelping, and stress vocalizations in the 200–400 Hz range. Flags acoustic pain signals even when your dog stays visibly calm.
05 GPS Tracking
Real-time location with customizable safe zones. Get notified the moment Buddy leaves the perimeter — or stops moving unexpectedly.
06 Vet Data Sharing
Share a complete health timeline with your vet in one tap. No more describing symptoms from memory — just send the data.
5
Sensors
24/7
Monitoring
IPX8
Waterproof
15-day
Battery
<15s
Alert Latency
How It Works

Three steps.
Zero guesswork.

01

Wear

Clip The Ruff onto your dog's existing collar. Waterproof, lightweight, stays out of their way.

02

Detect

The Ruff reads gait, heart rate, HRV, vocalization, and movement 24/7. AI learns your dog's normal — and flags when something shifts.

03

Know

You get an alert before symptoms appear — with a plain-language explanation and a shareable health report your vet can act on immediately.

Pain is flagged the moment The Ruff detects a deviation from your dog's baseline.

The App

Your dog's health.
Completely visible.

Every signal The Ruff collects surfaces as clear, actionable insight — not raw data. You see exactly what's happening, why it matters, and what to do next.

Most pet health tools tell you what already happened. The Ruff tells you what's happening now — and what to watch for next. Pain doesn't wait. Neither should you.


Share a full health report with your vet in one tap. No guessing, no lost context — just the data they need to act fast.

Pain Level
52
Moderate
Buddy is experiencing moderate discomfort. 23% stride asymmetry — left hind leg.
Vocalization Analysis
Elevated — 200–400 Hz range
whimpering
baseline
Gait Analysis
Right limbs Left hind
DEVIATION
23% Stride Asymmetry Detected
Deviations — Past 24h

23% stride asymmetry detected — left hind leg. Likely due to Buddy's play session yesterday.

RecommendationReduce activity to gentle walks for 48 hours. Monitor gait.
HRV
−13 ms
32ms
Pain During Sleep
3 disruptions detected
7.1hrs
pain event
Restlessness peak at 2:40 AM — correlates with gait asymmetry score.
Location
Buddy is at home
Buddy
Safe Zone Active — Home perimeter

Things you'll know that
you definitely
didn't before.

Real clarity. Not just data. The Ruff turns signals into sentences your vet can act on.

11
Detection window

Up to 11 Days Earlier.*

That's how far ahead The Ruff catches joint inflammation versus when it becomes visible. Eleven days of being able to do something about it.

vs. standard observation 11× earlier
ASYMMETRY ZONE Right Left hind
Precision insight

No More Guessing.

The Ruff tells you exactly which leg, what type of deviation, and how it changed over the last 24 hours. Your vet walks in with context, not questions.

Relax. Buddy's fine.
24/7 monitoring

Guilt-Free Peace of Mind.

Leave them with a sitter. The Ruff watches constantly. If something's wrong, you'll know in minutes — wherever you are.

PAIN SIGNAL — 48H
0h 12h 24h 36h ⚠ Pain detected
37% of dogs suffer chronic pain — most owners never know
80% of behavioral complaints in dogs have an underlying pain component — most owners never connect the dots.

By the time most owners notice something is wrong, their dog has often been in pain for days. The Ruff gives pet parents something they've never had before — real, continuous insight into whether their animal is actually hurting, and why.

Dr. Zachary Pollack Veterinary Advisor, Perfect Paw
AI Pain Detection GPS Real-Time Tracking Vet Data Sharing Gait Analysis Smart Notifications HRV Monitoring Breed Baselines Thermal Detection Acoustic Analysis AI Pain Detection GPS Real-Time Tracking Vet Data Sharing Gait Analysis Smart Notifications HRV Monitoring Breed Baselines Thermal Detection Acoustic Analysis
First batch fully allocated — join the waitlist now

Be first to know
when they're hurting.

Our first batch sold out before we could finish our coffee. Drop your details and we'll make sure you're first in line for the next one. No payment. No spam. Just dibs.

No spam. No payment. Priority access when we ship.

The Ruff
IPX8
Water Resist.
15-day
Battery
5 sensors
Fusion Stack
Most collars
Compatible
Get In Touch

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